Top 5 Social Networking Apps on iOS in Oceania Q1 2025

In the first quarter of 2025, the top social networking apps on the iOS platform in Oceania showcased varied performance metrics, highlighting trends in downloads and user engagement. Here's a closer look at the data provided by Sensor Tower.

Threads from Instagram, Inc. experienced fluctuations in weekly downloads, starting with around 47.7K and peaking at 50.2K in early January. By mid-March, downloads dipped to approximately 37.1K before rising to 47.1K towards the end of the quarter. The app maintained over 2.2M weekly active users, with notable peaks reaching around 2.3M by the end of March.

WhatsApp Messenger saw a steady weekly download rate, beginning at around 27K and reaching a high of 29.2K by February. Active user numbers remained robust, consistently exceeding 10M, with a gradual increase peaking at 10.8M by the quarter's close.

小红书 – 你的生活兴趣社区 from Xingin exhibited a significant spike in downloads in mid-January, reaching over 215K, before stabilizing around 3K towards the quarter's end. Weekly revenue showed a peak of approximately $39.3K in mid-February. Active users peaked at about 264K during January, with a gradual decline to around 118K by late March.

Life360: Stay Connected & Safe demonstrated a strong revenue performance, with figures reaching $110.9K in late February. Downloads fluctuated, starting at 22.6K and settling around 17.3K by the end of March. The app maintained an active user base around 900K, peaking at 946K in late January.

Facebook experienced a consistent download rate, beginning at 22.7K and decreasing to 15K by the end of March. Revenue peaked at $43.9K in late February, while weekly active users remained steady, fluctuating slightly around 13.1M throughout the quarter.

These insights from Sensor Tower provide a comprehensive view of the dynamic app landscape in Oceania, reflecting shifts in user preferences and engagement across the top social networking platforms. For more detailed analyses, visit Sensor Tower's website.